AI Insights · Timothy · March 2025
Top 5 Beauty Retail Apps in Portugal: Q1 2025 Performance
Explore the performance of the top beauty retail apps in Portugal during Q1 2025, featuring download and active user trends from Sensor Tower data.
In the first quarter of 2025, the beauty retail app landscape in Portugal showcased notable trends and shifts. Here, we delve into the performance metrics of the top five beauty retail applications on a unified platform, with insights from Sensor Tower.
SEPHORA - Maquillage, Parfum experienced fluctuating weekly downloads, starting at approximately 5K at the beginning of January and peaking at nearly 6K in early March. The app maintained a steady active user base, fluctuating between 35K and 49K throughout the quarter.
Perfumerías Primor saw a decline in weekly downloads from 3.7K at the start of the quarter to around 2.7K by the end of March. Active users remained relatively stable, averaging around 15K, with slight variations over the weeks.
Notino: profumi e cosmetici showed an interesting pattern with downloads peaking at approximately 4.5K in mid-January and maintaining a consistent flow of around 2.5K to 3.4K towards the end of the quarter. Active users increased from 6K to over 10K by the end of March.
Rituals Home & Body Cosmetics demonstrated growth in downloads, beginning at 743 and reaching over 2.4K by late March. Active user numbers also rose, starting at about 5K and increasing to 6.7K by the end of the quarter.
Douglas – Perfumes e Cosmética observed a surge in downloads, particularly noticeable in February with numbers rising from 431 to 988 by early March. Active users remained steady, hovering around 11K to 12K throughout the quarter.
These insights reflect the dynamic nature of the beauty retail app market in Portugal, with varying trends in downloads and active user engagement. For more detailed analytics and insights, visit Sensor Tower.
